About Customer LoginsEROL has the capability to allow users to login and claim discounts or personal features within your store. This can be particularly useful if you have both end-user and trade customers. End-users will shop at RRP prices shown in your store, but Trade customers can be issued a username and password and when logged in successfully they can view and purchase products at trade prices. A selection of possible login features and discounts - called Customer Privileges - are displayed below. These will only be triggered when a user successfully logs in to your store. Most of these privileges can be customised to suit your needs: x% Discount on orders over £n.nn Offers the customer a percentage discount off their total Order Value when they spend more than a certain amount £n.nn. £x.xx Discount on orders over £n.nn Offers the customer a Fixed Discount of £x.xx when they spend £n.nn or more. Free Shipment on All Orders Gives the customer free shipment on every order they place, regardless of total amount spent Free Gift for orders over £n.nn Offers the customer a Free Gift when they spend more than £n.nn Page Redirect Redirects the customer on a successful login to a specific page for that customer. This page could be specific products and available to them and not everyone else in the store. Switch to Trade / Alt prices Extremely useful if you are running a dual B2C and B2B store. Use retail prices to show the actual RRP of prices for normal customers. Issue your trade/wholesale customers a customer login/privilege that will switch all the RRP prices to your ALT Prices (or Trade Prices) when they login. Order Tracking / Order History Displays a summary of the status of all orders ever submitted by the customer. Favourite Products Displays all products previously purchased by the customer for easy re-purchasing
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